In a day when 47% of adults use social media, 85% own cell phones, and 72% use their phones to send and receive text messages, the new frontier for driving engagement in behavior change programs may be mobile technology and social media. Dr. Lorien Abroms, Assistant Professor of Prevention & Community Health, George Washington University, discusses new technologies for tobacco cessation: what they are, how they work, and the evidence that supports them.
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