Erin Thompson Curlett, Senior Content & Social Media Marketing Manager

Today we are excited to announce our industry-leading tobacco cessation program, Quit For Life®, is now available in Spanish, removing language as a major barrier to quitting for Spanish speakers.

Quit For Life® in Spanish, available to employers and health plans, features phone-based coaching with a native Spanish-speaking Quit Coach®, integrated with Web Coach®, the most innovative and advanced online learning and social support community available for tobacco users. Clients receive dedicated account management, transparent reporting, and a customizable promotions package including a website (www.quitnow.net) and more than 100 materials and emails in Spanish.

Nearly 15 percent of our service delivery staff has been trained to support Spanish-speaking participants, including registration intake specialists, Quit Coaches, and supervisors. Quit For Life® has the highest standards for coaching in the industry, including ongoing mentoring, training, and evaluation.  As such, Spanish Quit Coaches must graduate from 12 weeks of immersive training on clinical protocols and tobacco cessation coaching, and 4 weeks of training on cultural and dialect differences, dosing regimens for medication, and symptomology. We recruit staff with a background or education in counseling, addiction studies, community health education, or social work. Our Spanish-speaking Quit Coaches are native speakers hailing from countries like Puerto Rico, Mexico, Colombia, and more.

Read the press release about Quit For Life® in Spanish

More information about Quit For Life® can be found at www.alerewellbeing.com or by emailing wellbeingsales@alere.com.