Sharen Ross, Senior Vice President, Product & Marketing:

It is with great excitement we announce that starting in early 2012, our industry-leading Quit For Life® Program will include Text2Quit(SM), a custom built series of text messages designed to guide and encourage program participants through a personalized quitting process. This enhancement is the product of our new, exclusive partnership with mobile health pioneer Voxiva, recently named one of the 50 Most Innovative Companies in the world by Fast Company magazine.

Text2Quit(SM) is an evidence-based series of text messages personalized to a participant’s Quitting Plan. Tailored messages are sent out before and after a participant’s quit date to help prepare them for quitting and prevent relapse after they have quit. Text2Quit(SM) seamlessly integrates with the Quit For Life® Program, allowing participants to access their data and track their progress whether they are talking to a Quit Coach®, working on Web Coach®, or interacting with their mobile phone.

Voxiva’s leadership in text-based health technology is a natural fit for us, and we jumped at the opportunity to offer the interactive mobile capabilities of Text2Quit(SM) in conjunction with Quit For Life®. We pride ourselves on being the leaders in tobacco cessation, both clinically and technologically, and partnering with Voxiva supports and promotes that position. The addition of Text2Quit(SM) interactive mobile capabilities enhances the position of Quit For Life® as the most technologically advanced, evidence-based, and engaging tobacco cessation program available to employers, health plans, and government agencies.

Read the press release here.