As October’s Breast Cancer Awareness Month came to a close, antismoking groups registered their protests at Philip Morris USA’s plan to launch the new pink “purse packs” of Virginia Slim “Super Slim” cigarettes. Part of the outrage, according to protestors, is the timing of Philip Morris's announcement. Pink abounds in October in support and memory of those who have battled breast cancer. 

It's insulting that anyone--even Big Tobacco--would think it appropriate to sell "cancer sticks" packaged in the same female-friendly color for such a contrary purpose.

Back in August we made note of the company’s use of feminine colors and sophisticated design to market Camel No. 9 cigarettes, which have received criticism for their female-targeted marketing and allusion to the name and sophistication of a fragrance by Chanel.

Now there is a “slimmer” product on the market that can be neatly tucked away in one’s purse. Convenient and petit, these cigarettes also claim to be "light," and target those women who'd like to think they represent a slimmer, health-conscious consumer.

Can't wait to see what they think up next.