We are happy to announce that starting in early 2012 our industry-leading Quit For Life® Program will include a custom built version of Text2Quit(SM), the personalized text messaging suite that guides tobacco users through an individualized quitting process. This enhancement is the product of a new partnership between Alere Wellbeing and mobile health pioneer Voxiva, recently named one of the 50 Most Innovative Companies in the world by Fast Company magazine.
Text2Quit(SM) with Quit For Life® will provide participants with up to 300 text messages designed to keep them engaged, motivated, and on track with their quit. This text messaging suite is the latest addition to the comprehensive package Quit For Life® clients have experienced for more than 25 years: phone-based cognitive-behavioral coaching, web-based learning and social support, medication support, email coaching, and live chat. Text2Quit(SM) with Quit For Life® represents the most technologically advanced, evidence-based, and engaging tobacco cessation program available to employers, health plans, and government agencies.